Good Photography
Good photography is a very vast concept that includes a number of complex elements. Good photos, no matter how different they are from each other, will have something in common. Some of the factors that make photography good or bad…
The Psychology of Colors Part 2
The nature of color has long been a source of philosophical debate. Color is an ideal option for philosophical thought because of its fundamental position in our lives- in visual perception, in art, and as a metaphor for emotions. Color…
The Psychology of Colors
Colors are more deeply rooted than many people think; colors have unique and significant meanings. There are many things that our favorite colors suggest about us. Let’s dive into the four primary colors (red, green, blue, and yellow) and see…
Top 5 Things You Should Know About Web Design
If you have been thinking about building your website, consider these five things you should know about to web design. 1. Is Your Website Creative and Visually Appealing? First impressions are important, which is why a website’s success can usually…
Is Direct Mail Still Important?
Since we are living in a digital age, most people communicate electronically. This is why most businesses have embraced the digital revolution and have done away with some of the “old-school” marketing techniques such as direct mail. Although advertising electronically…
Top 5 Things You Should Keep In Mind When You Are Designing a Logo
When people visit your business or website, you often only have one chance to make a good impression. Since your logo will be one of the first things the visitor sees, it's a good idea to have something memorable. This…
The Importance of Developing Digital Branding
Online marketing is definitely one of the most effective tools that any business can use in today's world to establish a brand name. Today digital marketing is much more than just a tool that helps businesses grow and increase their…
How Important is Accurate Branding and Brand Messaging?
Branding your business doesn't only mean letting people know the logo and the tagline of your business- it is about showing the importance of your business in helping to make things in their life better. When you brand your business,…
Communicating Positively Through Your Branding
No matter how small or big your business is, one of the most important factors that helps your business stay up and running is good quality, positive branding. It is essential for you to understand how to create a positive…